The hreflang HTML attribute, which goes inside link elements included in the HEAD section of the page, helps search engines understand that certain pages are targeted for a specified language or country. By implementing this attribute you can send your users to the targeted pages and greatly increase the SEO performance of your website.
How does it work?
With the “Connections” menu or with the “Hreflang Manager” sidebar you can connect the pages of your website with the related versions targeted for different languages or different countries. The plugin will handle your connections by adding the proper html markup in the HEAD section of the selected pages.